FunnelBrief · Publisher information

Editorial Policy

FunnelBrief compares software around the job a business needs to do. The central questions are the workflow, relevant limits, complete cost and operating responsibilities. A large feature list alone is not a recommendation.

Sources and dates

We prioritise official pricing, product documentation and current vendor policies. Reviews show a research date and link to sources. We state list-size and billing assumptions where prices are compared, and identify regional or promotional differences when observed. A live checkout offer can differ from a public pricing snapshot.

Research and testing

Published-source research is labelled as such. We do not describe reading documentation as hands-on testing. Unless a page supplies a documented test method and supporting evidence, readers should not interpret it as a personal product trial, deliverability benchmark or conversion experiment. Research and drafting may use automated tools; primary sources and explicit limitations remain necessary.

Recommendations

We first examine the reviewed product's strengths, then explain the requirements that justify considering an alternative. Features are qualified by plan where appropriate. We distinguish a useful capability from a guarantee of commercial success. A software recommendation cannot promise profitable advertising or paying customers.

Commercial relationships

Affiliate links can fund the site and create a conflict of interest. We disclose those relationships near the recommendation and on our affiliate disclosure page. Commercial interest does not justify fabricating evidence, hiding a relevant competitor strength or presenting a research-based comparison as personal testing.

Editorial identity

“FunnelBrief Editorial” identifies the publisher's editorial content. It is not a fabricated expert profile or a claim that a named professional reviewed an account. We do not invent user testimonials, star ratings, awards, credentials or product screenshots.

Corrections

Send a page URL, the disputed claim and a current source to hello@getfunnelbrief.com. We evaluate corrections and update material inaccuracies where appropriate. The update date should reflect substantive research or content changes rather than an automatic freshness label.